- Socio-Economic Data
- Salesforce Optimisation
- Data for Logistics
Precise population, household and buying (purchasing) power data are essential for effective site, regional and distribution planning, for sales management and field staff coordination. The display or integration of such data with appropriate reference systems is likewise vital.
The PTV Group offers the dataset "SOCIO STREETS" particularly for this purpose: it provides top-quality planning data, precisely tailored to Digital Data Streets, the detailed HERE-(former NAVTEQ-)based street network.
The SOCIO STREETS package is available in the following permutations: "Population and household", "Population by age group", "Households by headcount", "Households with foreign head of household", "Population by day" and "Buying (purchasing) power" and may be obtained down to the resolution of street segment.
They may be purchased separately for use alongside the existing Digital Data Streets, as well as in a combined package with the tried and tested road and street network.