Lifestyle Data

Use target group potential and market potential more effectively

Target group information for optimally addressing customers and market assessment

Where do I find a lot of people that fit my target group definition? Which arguments generate the best response to my advertising materials? Lifestyle data provides the answers: It helps in addressing target groups, location planning or customer segmentation.

Selective use of lifestyle data enables you to profile your customers, and thus achieve better results in targeting your customers. In addition, target group potential and market potential can be more effectively identified, the capacity of locations can be understood, and thus market share can be increased long-term. For location planning, lifestyle data also increases the qualitative measurability.

The milieu and the lifestyle play a significant role for most purchasing decisions.

With the milieus, a methodical approach is available to product development and marketing that is based on the life worlds and the lifestyles of the consumers.

The PTV Group offers lifestyle data from different manufacturers. The PTV data specialists would be pleased to advise you and help you determine the perfect dataset for your needs.

A selection of the lifestyle data offered by the PTV Group includes:

  • Best for Planning (b4p) – regionalized by Acxiom and microm
    With the first joint market media study, best for planning, the four media houses, Axel Springer, Bauer Media Group, Gruner+Jahr, and Hubert Burda Media, bundle their market research competence in order to even better understand the people in Germany and their needs, and to efficiently reach target groups. The best for planning study continues the more than 70-year cumulative success story of consumer analysis (CA) and typology of desires “ToD” and will offer the best of both worlds in the future.
  • CAMEO Lifestyle Codes – from CallCredit / AZ Direct
    The CAMEO Lifestyle codes segment consumer households based on the factors, age, life phase and relative income level, as well as lifestyle characteristics with regard to family status, housing characteristics, buying behavior, as well as preferences and interests associated with finances.
  • Customer Journey Typology – from AZ Direct
    Optimized addressing of target groups in the multi-channel world
  • GfK Reisemarktpanel and GfK-Finanzmarktpanel (GfK travel market panel and GfK financial market panel) – from AZ Direct
    Determine and use target group information for specific providers and offers in these industries - for example for address selection from the
    audience targeting system, AZ DIAS, or for enriching your customer data with specific financial market types.
  • MICROM-MARKTDATEN – from microm
    “Psychological" market data for focused marketing. microm offers three lifestyle data packages: microm Geo Milieus; microm Limbic® Types; microm LoHaS
  • MIKROTYP® data suite – from Acxiom
    The linking of highly-detailed official data with a variety of infrastructure characteristics, target group information, individual address sources, and consumer information




Phone: +49 721 9651-400

Data and Content from DDS

DDS Digital Data Services GmbH, a subsidiary of the PTV Group, is the leading supplier of data an content to increase the application fileds of your PTV products.